Winner - Marketing & Advertising 2019 Best Book Awards
Scientists have proven that stories make the brain light up in ways no other form of communication does. Using story frameworks as a communication device for data will help make your recommendations stick and be acted on.
Organizations use data to identify problems or opportunities. The actions others may need to take today from your insights in data could reverse or improve the trajectory of your future data. So, communicating data well, drives very important outcomes.
Even though most roles depend on data, communicating well is the top skill gap in roles using data. The essential skill for today’s leaders (and aspiring leaders) is shaping data into narratives that make a clear recommendation and inspire others to act.
Finalist - Marketing & Advertising 2019 Best Book Awards
Get ready to crack the code to all of your marketing and branding needs. "The G Code: 15 Keys to Successful Marketing & Branding" will be your "go-to" manual. This book is curated to help the reader understand marketing basics and gives industry tips on how to take your marketing and branding efforts to the next level. By using a mixture of pop culture references and industry principles, the author breaks down complex concepts in an entertaining and illuminating way.