Winner - Marketing & Advertising 2019 Best Book Awards
Scientists have proven that stories make the brain light up in ways no other form of communication does. Using story frameworks as a communication device for data will help make your recommendations stick and be acted on.
Organizations use data to identify problems or opportunities. The actions others may need to take today from your insights in data could reverse or improve the trajectory of your future data. So, communicating data well, drives very important outcomes.
Even though most roles depend on data, communicating well is the top skill gap in roles using data. The essential skill for today’s leaders (and aspiring leaders) is shaping data into narratives that make a clear recommendation and inspire others to act.
Finalist - Marketing & Advertising 2019 Best Book Awards
Get ready to crack the code to all of your marketing and branding needs. "The G Code: 15 Keys to Successful Marketing & Branding" will be your "go-to" manual. This book is curated to help the reader understand marketing basics and gives industry tips on how to take your marketing and branding efforts to the next level. By using a mixture of pop culture references and industry principles, the author breaks down complex concepts in an entertaining and illuminating way.
Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.
The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.
The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Armed with the life lessons he learned from his father, Ron Zayas helps you rise to greater success in life, business, and negotiations—while doing it ethically.
What is the secret to success? Why do some people find it and others search around in vain? While he has no magic bullet, Ron Zayas was fortunate enough to have an involved father who has provided a varied and rewarding set of advice throughout his life on everything from overcoming cliques at work, to being an ethical business leader, to negotiating deals that last, to spotting liars and disarming them. Using his years as a CEO, entrepreneur, and C-level officer at a large, global company, Ron wraps sage advice from his Cuban father in short, funny stories that anyone can relate to. Lessons from the Len Master is an entertaining, funny, and concise manual perfect for CEOs, managers, entrepreneurs, and anyone looking to reach goals or simply get more out of life.