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Winning Digital Customers: The Antidote to Irrelevance by Howard Tiersky

Winner
Business: General
2021 Best Book Awards

THE WALL STREET JOURNAL BESTSELLER with a foreword by the CIO of the NFL.

“No matter how experienced you are, you will learn something important from this book!” —SPRINT Chief Digital Officer, Rob Roy

Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include:

  • Organizational resistance,
  • Outdated technology,
  • Inadequate funding,
  • The wrong talent, and
  • Lack of alignment on what the vision for the future should be.

All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.

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UNMUTED: How to Show Up, Speak Up and Inspire Action by Heather Hansen

Professional communication has become more complex than ever as, with the rise of remote working and the increasing prominence of social media, we frequently find ourselves muted – when we can't find the opportunities to speak up or our ideas aren't getting the credit they deserve. In Unmuted, Heather Hansen draws upon her years of experience as a communication specialist and consultant to illustrate how you can overcome these obstacles and make your voice heard.

Building upon research from business psychology, cultural studies and linguistics, Unmuted is the essential guide to professional communication. Through the unique 'Unmuted' framework, it provides practical strategies that will bring confidence and clarity to every aspect of your career, from writing perfectly worded emails to delivering powerful presentations.




Empathy in Action: How to Deliver Great Customer Experiences at Scale by Tony Bates and Dr. Natalie Petouhoff

A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale.

While the world has never needed more empathy than today, too often technology is used by businesses as a substitute and a barrier to real human connection. We’ve all experienced dumb chatbots, automated scripts and poor employee interactions that dehumanizes customer interactions.

That’s because brands have focused on company centric business strategies, processes and technology.

However, simply put: No customers, no business. What if, by transforming the old company-centric way of doing business and putting customers and employees front and center, businesses could succeed faster than ever before and not at the expense of their most important assets—the very people who make it possible to be in business?

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Talent: The Market Cap Multiplier by Anish Batlaw and Ram Charan

In this book, General Atlantic’s Operating Partner Anish Batlaw and veteran business advisor and New York Times bestselling author Ram Charan, show you how to build and incentivize management teams that can multiply enterprise value several times over in 4-5 years.

No matter how high your company’s growth goal is, you’ll get from here to there by learning from this book’s riveting narrative of the high-stakes personnel decisions and bold actions taken by CEOs, investors, and boards who grew six real—and world-class—companies, ranging from ecommerce startups to major corporations like Johnson & Johnson. Told from both authors’ firsthand vantage point inside each company, and from Batlaw’s active role in shaping their outcomes, TALENT offers a rare inside look at how shareholder value is created when CEOs move with speed and accuracy to get the right leadership teams in place.

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Turnaround: How to Change Course When Things Are Going South by Lisa Gable

Is your once-thriving organization stuck? Is your team on life support, unable to deliver on its potential? Is your initiative or campaign limping along instead of sprinting ahead? Lisa Gable, turnaround mastermind, offers a clear-headed, straightforward method for getting you back on track.

For more than 30 years, Lisa Gable has been called to turnaround failing organizations—businesses, teams, nonprofits, political campaigns, and government projects—and solve seemingly intractable problems. From Silicon Valley to Washington DC, she’s seen it all. Over time, she’s learned the key to course-correct when things go South is applying the discipline of process engineering—carefully reevaluating everything your organization does and how it does it—with diplomacy and humanity, taking care of relationships and forging strong partnerships.

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UpLevel Your Communication, Evolve Your Presence and Speech to Change Everything by Dr. Miluna Fausch, HHCP, PhD

The world has a deep need for true leaders who are mature and move beyond their ego to get to the heart of the matter. The leaders of the future will be those who lead by example with emotional depth, character, candor, and humor; those who speak with intelligence and heart, compassion, and courage.

In UpLevel Your Communication, author Dr. Miluna Fausch helps executives and leaders learn to speak in a voice that is clear, charismatic, courteous, compassionate, courageous, and inclusive.

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Facilitating A More Perfect Union: A Guide For Politicians And Leaders by Dawn Menken

A radical approach to political discourse!

Facilitating a More Perfect Union addresses the discourse and division seizing the current political landscape. The ideal resource for politicians, social change agents, and impassioned citizens who believe that politics should be aspirational, and that politicians should speak to our highest ideals.

This useful guidebook presents new, leading-edge ideas, strategies and solutions based on advanced social psychological concepts. When these are applied to political discourse, leaders can be inspirational and educational, not divisive and disparaging

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The First Minute — How to Start Conversations that get results by Chris Fenning

Winner
Business: Communications/Public Relations
2021 Best Book Awards

Communication should be clear, concise, and should get to the point quickly. The problem is we don’t always know how to do this. What does it mean to be concise? How can a complex topic be summarized in just a few lines?

This award-winning book is a step-by-step guide for clear, concise communication in everyday work conversations. Being concise is not about trying to condense all the information into sixty seconds. It is about having clear intent, talking about one topic at a time, and focusing on solutions instead of dwelling on problems.

Throughout this book you’ll discover how to:

  • Have shorter, better work conversations and meetings
  • Get to the point faster without rambling or going off on tangents
  • Lead your audience toward the solution you need
  • Apply one technique to almost every discussion, email, presentation and interview with great results

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Learning to Lead, Leading to Learn: Lessons from Toyota Leader Isao Yoshino on a Lifetime of Continuous Learning by Katie Anderson

Refreshing, Timeless Lessons for Those Who Care to Lead

In the international bestselling book Learning to Lead, Leading to Learn, leadership coach Katie Anderson and Toyota leader Isao Yoshino bring you a remarkable book about what it means to learn, to lead, and to care. Created through years of collaboration, this book offers their shared reflections on leadership and learning, providing readers an inspirational experience that defies generational and cultural divides.

“The only secret to Toyota is its attitude towards learning.” -- Isao Yoshino

With a career that spanned nearly four decades at Toyota Motor Corporation, Isao Yoshino’s stories help us understand how Toyota intentionally developed the culture of excellence for which it is renowned today, and how one person learned to lead so that he could lead to learn. Katie Anderson weaves together these heartwarming stories of personal discovery, and offers her own unique perspective on them, with the intention of helping you learn to lead and lead to learn.

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Be A Lion by Terry Blackburn

You deserve to live an amazing life! When you’re struggling financially or life isn’t going your way, it can be hard to believe it’s possible. But it is!

Terry Blackburn was repeatedly written off by his teachers who told him he’d never achieve anything in life. He left school at 16 without any qualifications.

Yet he now runs seven businesses, has won many multiple industry awards, and is an inspiration to many.

His new book ‘Be A Lion’ shows you exactly how he achieved success and the ‘animals’ he learned to avoid along the way.

When you read this book, you’ll learn how to think like a lion and make incredible transformations in health, money, relationships, business, and every other area of your life.

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100 Livestreaming & Digital Media Predictions by Ross Brand

Finalist
Business: Communications/Public Relations
2021 Best Book Awards

The Guide for Content Creators & Online Entrepreneurs

As an early adopter of a hot new social platform, content trend or game-changing tech tool, you have the opportunity to stand out in your industry, rise above the competition and open new streams of revenue.

There is a tremendous advantage to being an early adopter — but only if you make the right choices.

If you chase the wrong fashionable digital trends, shiny new tech objects or get-rich-quick Internet schemes, your content and business will suffer. Don’t waste precious time and resources on fruitless detours.

With so much inaccurate, conflicting and dated advice out there, how do you know where to turn?

Fortunately, Ross Brand has assembled 100 top creators, entrepreneurs and industry professionals to share their insights and predictions on livestreaming and digital media. They talk about what trends, products and platforms they’re focused on.

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Brands Don't Win: How Transcenders Change the Game by Stan Bernard, MD, MBA

Finalist
Business: Communications/Public Relations
2021 Best Book Awards

How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other “transcender” companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules.

Brands Don’t Win reveals the proven, practical three-step Transcender System that leading companies use to transcend their rivals and own their markets. Learn step by step how to use and apply the Transcender System, considered by top executives to be the world’s most powerful winning system for companies and their products.




Not Just Chatting: How to Become a Master Podcast Interviewer by Nicole Christina

Finalist
Business: Communications/Public Relations
2021 Best Book Awards

Want to create a podcast that stands out from the 2 million podcasts currently available? Create compelling, intimate podcast interviews that will be enriching and memorable for your audience, your guest, and for you. Nicole Christina, psychotherapist, author of “Not Just Chatting: How to Become a Master Podcast Interviewer” and host of the acclaimed Zestful Aging Podcast will show you how.

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The Amazon Self Publisher: How to Sell More Books on Amazon by Dale L. Roberts

Finalist
Business: Communications/Public Relations
2021 Best Book Awards

You wrote the book.

And now it’s published.

But you’re not getting any sales! What gives?!

Most people would have you believe self-publishing on Amazon is easy. Yet, why aren’t you seeing the results they claim you should get?

Your lack of book sales comes down to 3 culprits:

  • Keywords
  • Marketing and promotion
  • Book reviews

It’s time you put all your self-publishing woes to bed and finally increase your book sales for good.

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Fast Times: How Digital Winners Set Direction, Learn, and Adapt by Arun Arora, Peter Dahlstrom, Klemens Hjartar, and Florian Wunderlic

Finalist
Business: General
2021 Best Book Awards

An expert guide for senior executives who want to quickly understand what really matters in digital business and what it takes to win.

Today’s technology demands lightning-fast changes. But speed without purpose is not progress. In Fast Times, McKinsey leaders cut through the hype to provide a readable inside look into what digital winners do best: set direction, learn, and adapt faster than anyone else.

For executives frustrated with their pace of change, Fast Times digs into the root questions that shine a light on the issues that keep companies like yours from setting direction, learning, and adapting: Do you really know how your company is performing? How do you make it safe for people to experiment so you can build a proactive culture? How do you balance fast execution with deliberate decision-making? Are your training programs up to the challenge of reskilling the talent you need tomorrow? Do your IT people have the skills needed to build the tech that’s needed and incorporate cybersecurity?

The experts at McKinsey & Company draw from decades of experience and detailed analysis to highlight what matters most in order to become a digital winner. With illuminating sidebars and real-life scenarios, Fast Times is an invaluable shortcut to setting direction, learning, and adapting to win.




Hire Purpose: How Start Companies Can Close the Skills Gap by Deanna Mulligan

Finalist
Business: General
2021 Best Book Awards

The future of work is already here, and what this future looks like must be a pressing concern for the current generation of leaders in both the private and public sectors. In the next ten to fifteen years, rapid change in a post-pandemic world and emerging technology will revolutionize nearly every job, eliminate some, and create new forms of work that we have yet to imagine. How can we survive and thrive in the face of such drastic change?

Deanna Mulligan offers a practical, broad-minded look at the effects of workplace evolution and automation and why the private sector needs to lead the charge in shaping a values-based response. With a focus on the power of education, Mulligan proposes that the solutions to workforce upheaval lie in reskilling and retraining for individuals and companies adapting to rapid change. By creating lifelong learning opportunities that break down boundaries between the classroom and the workplace, businesses can foster personal and career well-being and growth for their employees. Drawing on her own experiences, historical examples, and reports from the frontiers where these issues are unfolding, Mulligan details how business leaders can prepare for and respond to technological disruption. Providing a framework for concrete and meaningful action, Hire Purpose is an essential read about the transformations that will shape the next decade and beyond.




Monster: A Tough Love Letter On Taming the Machines that Rule our Jobs, Lives, and Future by Paul Roehrig and Ben Pring

Finalist
Business: General
2021 Best Book Awards

Monster explains how we can responsibly engage with technology, and avoid its darker tendencies, while accepting its necessary gifts. The authors, insiders at one of the world's largest tech consulting firms, give a unique take on:

  • The addictive nature of tech and how to fight it
  • The growing backlash against big tech--where it's right and what it misses
  • Crucial steps for taming technology's role in your life and in your organization--without becoming a modern Luddite

Written for managers, leaders, and employees at companies of all sizes and in all industries, Monster will help you understand and take control of technology's powerful role in your life and your organization.




Rebuild the Economy, Leadership, and You: A Toolkit for Builders of a Better World by Graham Boyd and Jack Reardon

Finalist
Business: General
2021 Best Book Awards

We believe that there has never been a better time to start businesses and build an economy that works for all of us, and all our needs. This book gives builders of a better world the toolkit and building blocks capable of doing the job, because each is designed for a regenerative, sustainable, circular economy that delivers a good life for all within the planet's boundaries. Whatever you are focused on, from our the rapid depletion of everything we need to live on the planet, the climate emergency, the 17 UN SDG, to your own life, you will get proven cutting edge approaches to:

  • grow yourself bigger than your challenges;
  • build agile, antifragile businesses that deliver impact and profit, without compromise on either, and are fit for human beings to thrive in;
  • build local and global economies inherently healthy for us;
  • a new economics, integrating our latest understanding across the disciplines.



The Contract Professional's Playbook: The Definitive Guide to Maximizing Value through Mastery of Performance- and Outcome-Based Contracting by Jeanette Nyden, JD and Lawrence Kane, COP-GOV

Finalist
Business: General
2021 Best Book Awards

Ever increasing demand for performance- and outcome-based agreements stems from pressure for enterprises to drive greater value from their strategic customer/supplier relationships. To achieve expected performance, contractual relationships are increasingly complex and interdependent, requiring more stakeholders be involved in the decision making. Unfortunately for contract professionals held accountable to these requirements there has been little in the way of resources that answer their “how to” questions about drafting, negotiating, and managing performance- and outcome-based agreements. Until now!

The Contract Professional’s Playbook (and corresponding eLearning program) walks subject matter experts who may be new to complex contracting step-by-step through all aspects of the contract life cycle. Invaluable competencies include identifying and managing risk, increasing influence with stakeholders, developing pricing models, negotiating complex deals, and governing customer-supplier relationships to avoid value leakage in the midst of constant change. It's an invaluable resource that raises the bar for buy-side and sell-side practitioners alike.




Working with Americans, How to Build Profitable Business Relationships by Allyson Stewart and Lanie Denslow

Finalist
Business: General
2021 Best Book Awards

In this new, extensively updated second edition, authors Allyson Stewart-Allen and Lanie Denslow accurately capture the current US business environment and its changes since their best-selling 1st edition published in 2002. You’ll find even more insights into the American business mindset, diversity and regions building on the acclaimed first edition so you can confidently negotiate, communicate and influence in the world’s largest, most profitable and complex marketplace.

Alongside their examination of the impact of 5 generations in today’s US workforce, the authors explore the complex issues faced by American bosses including:

  • levels of transparency expected of organizations in how they do business, ranging from ethics of their supply chain, to the treatment of employees via social media, equal pay expectations or the personal views of their executives on environmental, social, governance or political events
  • ever declining workforce loyalty resulting from perceived job insecurity
  • younger employees’ quest for visibility, interesting projects and rapid promotion
  • consumer and customer expectations as standard for extensive personalization and customization of products and services

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