THE WALL STREET JOURNAL BESTSELLER with a foreword by the CIO of the NFL.
“No matter how experienced you are, you will learn something important from this book!” —SPRINT Chief Digital Officer, Rob Roy
Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include:
Organizational resistance,
Outdated technology,
Inadequate funding,
The wrong talent, and
Lack of alignment on what the vision for the future should be.
All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.
Winner Business: Communications/Public Relations 2021 Best Book Awards
Communication should be clear, concise, and should get to the point quickly. The problem is we don’t always know how to do this. What does it mean to be concise? How can a complex topic be summarized in just a few lines?
This award-winning book is a step-by-step guide for clear, concise communication in everyday work conversations. Being concise is not about trying to condense all the information into sixty seconds. It is about having clear intent, talking about one topic at a time, and focusing on solutions instead of dwelling on problems.
Throughout this book you’ll discover how to:
Have shorter, better work conversations and meetings
Get to the point faster without rambling or going off on tangents
Lead your audience toward the solution you need
Apply one technique to almost every discussion, email, presentation and interview with great results
Finalist Business: Communications/Public Relations 2021 Best Book Awards
The Guide for Content Creators & Online Entrepreneurs
As an early adopter of a hot new social platform, content trend or game-changing tech tool, you have the opportunity to stand out in your industry, rise above the competition and open new streams of revenue.
There is a tremendous advantage to being an early adopter — but only if you make the right choices.
If you chase the wrong fashionable digital trends, shiny new tech objects or get-rich-quick Internet schemes, your content and business will suffer. Don’t waste precious time and resources on fruitless detours.
With so much inaccurate, conflicting and dated advice out there, how do you know where to turn?
Fortunately, Ross Brand has assembled 100 top creators, entrepreneurs and industry professionals to share their insights and predictions on livestreaming and digital media. They talk about what trends, products and platforms they’re focused on.
Finalist Business: Communications/Public Relations 2021 Best Book Awards
How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other “transcender” companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules.
Brands Don’t Win reveals the proven, practical three-step Transcender System that leading companies use to transcend their rivals and own their markets. Learn step by step how to use and apply the Transcender System, considered by top executives to be the world’s most powerful winning system for companies and their products.
Finalist Business: Communications/Public Relations 2021 Best Book Awards
Want to create a podcast that stands out from the 2 million podcasts currently available? Create compelling, intimate podcast interviews that will be enriching and memorable for your audience, your guest, and for you. Nicole Christina, psychotherapist, author of “Not Just Chatting: How to Become a Master Podcast Interviewer” and host of the acclaimed Zestful Aging Podcast will show you how.
An expert guide for senior executives who want to quickly understand what really matters in digital business and what it takes to win.
Today’s technology demands lightning-fast changes. But speed without purpose is not progress. In Fast Times, McKinsey leaders cut through the hype to provide a readable inside look into what digital winners do best: set direction, learn, and adapt faster than anyone else.
For executives frustrated with their pace of change, Fast Times digs into the root questions that shine a light on the issues that keep companies like yours from setting direction, learning, and adapting: Do you really know how your company is performing? How do you make it safe for people to experiment so you can build a proactive culture? How do you balance fast execution with deliberate decision-making? Are your training programs up to the challenge of reskilling the talent you need tomorrow? Do your IT people have the skills needed to build the tech that’s needed and incorporate cybersecurity?
The experts at McKinsey & Company draw from decades of experience and detailed analysis to highlight what matters most in order to become a digital winner. With illuminating sidebars and real-life scenarios, Fast Times is an invaluable shortcut to setting direction, learning, and adapting to win.
The future of work is already here, and what this future looks like must be a pressing concern for the current generation of leaders in both the private and public sectors. In the next ten to fifteen years, rapid change in a post-pandemic world and emerging technology will revolutionize nearly every job, eliminate some, and create new forms of work that we have yet to imagine. How can we survive and thrive in the face of such drastic change?
Deanna Mulligan offers a practical, broad-minded look at the effects of workplace evolution and automation and why the private sector needs to lead the charge in shaping a values-based response. With a focus on the power of education, Mulligan proposes that the solutions to workforce upheaval lie in reskilling and retraining for individuals and companies adapting to rapid change. By creating lifelong learning opportunities that break down boundaries between the classroom and the workplace, businesses can foster personal and career well-being and growth for their employees. Drawing on her own experiences, historical examples, and reports from the frontiers where these issues are unfolding, Mulligan details how business leaders can prepare for and respond to technological disruption. Providing a framework for concrete and meaningful action, Hire Purpose is an essential read about the transformations that will shape the next decade and beyond.
Monster explains how we can responsibly engage with technology, and avoid its darker tendencies, while accepting its necessary gifts. The authors, insiders at one of the world's largest tech consulting firms, give a unique take on:
The addictive nature of tech and how to fight it
The growing backlash against big tech--where it's right and what it misses
Crucial steps for taming technology's role in your life and in your organization--without becoming a modern Luddite
Written for managers, leaders, and employees at companies of all sizes and in all industries, Monster will help you understand and take control of technology's powerful role in your life and your organization.
We believe that there has never been a better time to start businesses and build an economy that works for all of us, and all our needs. This book gives builders of a better world the toolkit and building blocks capable of doing the job, because each is designed for a regenerative, sustainable, circular economy that delivers a good life for all within the planet's boundaries. Whatever you are focused on, from our the rapid depletion of everything we need to live on the planet, the climate emergency, the 17 UN SDG, to your own life, you will get proven cutting edge approaches to:
grow yourself bigger than your challenges;
build agile, antifragile businesses that deliver impact and profit, without compromise on either, and are fit for human beings to thrive in;
build local and global economies inherently healthy for us;
a new economics, integrating our latest understanding across the disciplines.
Ever increasing demand for performance- and outcome-based agreements stems from pressure for enterprises to drive greater value from their strategic customer/supplier relationships. To achieve expected performance, contractual relationships are increasingly complex and interdependent, requiring more stakeholders be involved in the decision making. Unfortunately for contract professionals held accountable to these requirements there has been little in the way of resources that answer their “how to” questions about drafting, negotiating, and managing performance- and outcome-based agreements. Until now!
The Contract Professional’s Playbook (and corresponding eLearning program) walks subject matter experts who may be new to complex contracting step-by-step through all aspects of the contract life cycle. Invaluable competencies include identifying and managing risk, increasing influence with stakeholders, developing pricing models, negotiating complex deals, and governing customer-supplier relationships to avoid value leakage in the midst of constant change. It's an invaluable resource that raises the bar for buy-side and sell-side practitioners alike.
In this new, extensively updated second edition, authors Allyson Stewart-Allen and Lanie Denslow accurately capture the current US business environment and its changes since their best-selling 1st edition published in 2002. You’ll find even more insights into the American business mindset, diversity and regions building on the acclaimed first edition so you can confidently negotiate, communicate and influence in the world’s largest, most profitable and complex marketplace.
Alongside their examination of the impact of 5 generations in today’s US workforce, the authors explore the complex issues faced by American bosses including:
levels of transparency expected of organizations in how they do business, ranging from ethics of their supply chain, to the treatment of employees via social media, equal pay expectations or the personal views of their executives on environmental, social, governance or political events
ever declining workforce loyalty resulting from perceived job insecurity
younger employees’ quest for visibility, interesting projects and rapid promotion
consumer and customer expectations as standard for extensive personalization and customization of products and services
