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Succeed Without Selling: The More You Think About Selling The Less You Will Sell by Diane Helbig

Winner
Business: Sales
2021 Best Book Awards

Throughout Succeed Without Selling, Diane Helbig shares not only a philosophy of what actually works in the 21st century but provides tactical ideas and templates so salespeople can start immediately.

Being successful at sales has nothing to do with "selling". The best salespeople are the ones who are curious, not closing. Succeed Without Selling contains everything a small business owner or sales professional needs to know about what it takes to be successful. From prospecting to discovery to referrals and strategic alliances, it's all covered. There are even chapters for sales managers, direct sellers, and service providers.

Within Succeed Without Selling, there are resources, like sample scripts and proposal templates, in the back of the book. Anyone who wants to grow their business will find actionable, easy-to-follow information to help them embrace the value of being more interested in others than in making the sale. Succeed Without Selling changes the way readers look at the sales process forever and stops them from engaging in behaviors that just don't work.




Authentic Selling: How to Use the Principles of Sales in Everyday Life by Jeff Kirchick

Finalist
Business: Sales
2021 Best Book Awards

Whether you realize it or not, every day you are selling something. You might not consider yourself a salesperson and you might slam the door shut on the guy who comes to your house offering a widget. But from interpersonal relationships to job interviews to riffing about politics with your friends, life is a series of interactions involving the timeless skills of salesmanship. We often associate salesmanship with phoniness — used car dealers, telemarketers, snake oil salesmen — but in this engaging and humorous debut, Jeffrey Kirchick, an up-and-coming voice in the world of sales leadership, argues that what’s missing in salesmanship is what’s missing in life generally: authenticity. With Artificial Intelligence and Machine learning threatening to render whole professions obsolete, authenticity matters more than ever — and not only to people who work in sales. And at a time when groupthink dominates our discourse, authenticity is needed more than ever. In this brisk and engaging work combining entrepreneurial advice, political commentary, and memoir, Kirchick turns conventional business wisdom on its head, explaining why the customer is not always right, why being weird is good, and how being a failure can be admirable.




Sales Demystified: An Insider's Guide To Building Better Sales Professionals by Steve Rangoussis

Finalist
Business: Sales
2021 Best Book Awards

Steve Rangoussis has been there. He started his first career as a sales rep, learning the ropes and steadily climbing the sales ladder. Nearly 25 years later, Steve has served in just about every position in the sales hierarchy, uniquely qualifying him to demystify the sales world for sellers and non-sellers alike.

Sometimes sales feels like alchemy. Sometimes it feels like science. Sometimes it feels like a foreign world, hard to penetrate and even harder to successfully navigate, with its particular jargon, professional pressures, and overall culture.

Sales Demystified casts light on the sales profession mystique for those in non-sales functions, while providing salespeople in various positions actionable insights to fast track their careers to success. Based on the author’s extensive sales and leadership career, the book, much like sales itself, uses the power of story to underscore life lessons, provide concrete career advice, unpack leadership techniques, explore the nature of influence, categorize the various iterations of present-day sales, and reveal the various technologies and their roles in the sales world.

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The Contract Professional's Playbook: The Definitive Guide to Maximizing Value through Mastery of Performance- and Outcome-Based Contracting by Jeanette Nyden, JD and Lawrence Kane, COP-GOV

Finalist
Business: Sales
2021 Best Book Awards

Ever increasing demand for performance- and outcome-based agreements stems from pressure for enterprises to drive greater value from their strategic customer/supplier relationships. To achieve expected performance, contractual relationships are increasingly complex and interdependent, requiring more stakeholders be involved in the decision making. Unfortunately for contract professionals held accountable to these requirements there has been little in the way of resources that answer their “how to” questions about drafting, negotiating, and managing performance- and outcome-based agreements. Until now!

The Contract Professional’s Playbook (and corresponding eLearning program) walks subject matter experts who may be new to complex contracting step-by-step through all aspects of the contract life cycle. Invaluable competencies include identifying and managing risk, increasing influence with stakeholders, developing pricing models, negotiating complex deals, and governing customer-supplier relationships to avoid value leakage in the midst of constant change. It's an invaluable resource that raises the bar for buy-side and sell-side practitioners alike.




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