Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.
What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.
Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it.
Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
Make Money Doing What You Love, Even in Tough Times
Lifestyle Entrepreneur is the result of having lived a non-traditional life. In my twenties, I launched five businesses and sold the last two. I have been in a rock band touring America, and I’ve been flown around the world as a professional dating coach. I have traveled to and lived in over twenty-five countries, learning the local languages while there. I feel very blessed to have friends all over the world, a family that loves me at home, and generally able to live the life that I’ve always dreamed of.
But this book isn’t about me. It’s about you!
If you take only 10 percent of the information and ideas in this book and put them into practice, it will change your life. I promise.
Lifestyle Entrepreneur contains the essence of everything I’ve learned over the last ten years of starting businesses, traveling the world, and exploring the things I’m passionate about. Now I would like to share a blueprint for how you can do all of these things and more.
Nothing masks issues and robs an organization of its full potential like success
That’s right! Most successful, growth-hungry companies begin to miss their projections or worse, not because demand is low or conditions are difficult, but simply because they don’t know how to predict, nurture, or even maintain their own growth and success. At each stage of growth, natural problems are glossed over in the scramble to expand, making the organization vulnerable to chaos, no matter how strong or expert its leaders. Most leaders feel isolated, pressured to build on earlier success and maintain total control – the perfect recipe for the 12 most common and critical mistakes to show up and slow or kill growth.
Kirk Dando, leadership and growth expert, CEO of Dando Advisors, calls these roadblocks the “12 Warning Signs of Success,” and has helped leaders across industries predict, prepare, and avoid them at every stage of growth. Predictive Leadership is rich with real-world stories, prescriptive advice on how to scale your business and limit the drama so you can unlock the growth and success you desire.
Maybe you had the right idea but hired the wrong person. Maybe you’re running into a leadership bottleneck, having trouble getting your team aligned, unknowingly incentivizing failure, or losing sight of your core values. Dando, known in leadership circles as the “Company Whisperer,” has encountered every one of these obstacles himself, as a C-level executive in a high-growth billion-dollar business. He knows firsthand that these moments of truth determine whether you can lead your company to become a strong, mature, and financially sustainable organization, or drift toward an uncertain future.